Does AI search (ChatGPT, Gemini) know your business?
More and more people skip the list of links and simply ask: "Who is a good plumber in Knysna?" ChatGPT, Gemini and other AI assistants answer with a few names. Is yours one of them?
Nobody can promise an AI tool will recommend you: they decide for themselves, and their answers change. But you can find out where you stand in five minutes, and make it much easier for them to know you.
Test it yourself
Open ChatGPT or Gemini and ask, in your customers' words:
What are the best [your service] businesses in [your town]?
Who can I call for [your service] near [your suburb] this weekend?
What do people say about [your business name]?
Note who it names, whether you are there, and whether what it says about you is right. Ask again in a month.
Where AI tools learn about you
Your website
What you do, where, for whom, and what it costs, in plain words.
Your Google listing
Your categories, hours, phone, photos and what customers say.
Reviews
What customers say about you, in their own words, in many places.
Other websites
Directories, local news, suppliers and associations that mention you.
Five things you can do this month
- 1
Say it plainly on your website
Your service, your town and the areas you cover, near the top of the page. AI tools quote clear sentences, not clever slogans.
- 2
Answer the questions customers ask
Prices or a price range, how long it takes, what areas you serve, how to book. An FAQ page is ideal.
- 3
Do not block the AI readers
Some websites stop AI tools from reading them without the owner knowing. Ask whoever built your site to check.
- 4
Keep your details the same everywhere
The same name, address and phone on your website, your Google listing and every directory.
- 5
Keep reviews coming
Fresh reviews give AI tools something recent and real to say about you.
Check it properly
The Witty Worx Discoverability report asks AI search tools whether they know your business, shows what your website never says, and checks whether ChatGPT, Claude, Perplexity, Gemini and other AI readers are allowed to read your site.